A Vision in Waiting

Picture a world where innovation hums quietly in the background, where the promise of sustainable mobility feels just out of reach. For years, Morocco’s industrial landscape has been steadily growing, but something was missing—a bold leap into the electric future. The Stellantis factory in Kénitra, already a powerhouse churning out vehicles like the Peugeot 208 and Citroën Ami, was poised for greatness, yet its full potential lingered like a car idling at the starting line. The question loomed: could this hub become a beacon of next-generation technology, or would it remain a steady but unspectacular player?

A Charged Horizon

Now, fast forward to 2027. The air crackles with excitement as the Kénitra factory rolls out the Citroën ë-C4—a sleek, 100% electric compact that’s set to redefine affordable green driving. This isn’t just a car; it’s a statement. Stellantis has chosen Kénitra as the beating heart of its electrified ambitions, pumping new life into Morocco’s automotive scene. Imagine the streets buzzing with these eco-champions, blending style, sustainability, and accessibility. The factory’s capacity surges, jobs multiply, and Morocco accelerates toward a future where innovation doesn’t just knock—it roars.

The Road to Revolution

So, how did we get from potential to powerhouse? It’s all about vision meeting action. Stellantis saw Kénitra’s strategic edge—competitive production costs, a skilled workforce, and a location primed for global reach—and doubled down with a game-changing move. By choosing this Moroccan hub to assemble the Citroën ë-C4, they’re not just building cars; they’re building a legacy. This bridge spans ambition and achievement, linking yesterday’s dreams to tomorrow’s reality. With investments flowing and the Smart Car platform in play, Kénitra isn’t just keeping pace—it’s setting the speed. Ready to ride the electric wave? The future starts here.